Branding gives major edge in competitive markets by creating an image that identifies and differentiates a product from others. A brand design decides how the product to be perceived by customers, thus the brand designing helps a concern promote a brand clearly with the target audience.
Building a brand for a new organisation, the first thing have to consider is the type of audience the organisation need to reach. A brand designing is like a process of building a bridge between the thought of the company employees and customers, thus we work on any brand design by understanding the conceptual and emotional background of our client. Every brand material created with a strategy will convey a message our client want to represent.
The brand of the company starts from choosing a name that perfectly symbolize the concept a company want to convey their customers. Our brand designing work involves the process of creating all the accessories needed by our clients for visually communicating their business, which includes business card, letter head, hoarding, posters, brochures, packing materials and all business accessories required by their employees and customers.
Before creating all these materials the most important thing required by a brand is its logo. The logo is a graphic representation used to promote instant public recognition of a product or concern. As logo is the visual entity signifying the product it plays major role in any branding designs.
The perfect logo is the balanced combination of typography, colour and image, if any. We start our logo works from paper with some random creative sketches, which will be developed later to a perfect logo representing the concept. The process of converting those sketches in to a perfect logo involves lot of visual perception theories and concepts which helps in creating a appealing and attractive logo.
We at zeal visuals do entire brand designing with wide range of emotional, innovative and effective visual concepts for building better brands.