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Visual Merchandising

Visual Merchandising

The sales of any product is directly proportional to three things such as quality, price and how it is presented to its customer. The visual merchandising comes in the part how the product is presented to the customer. The purpose of visual merchandising is to attract, engage and motivate the customer to make purchase.

Visual merchandising is the art of presenting a store and its merchandise in such a manner that will attract the potential customers to improve sales. Our experienced visual merchandising team involves in decorating our client’s store with motivating interiors along with presentation made in exteriors.

As the overall purpose of visual merchandising is to get customers to get into the store and spend money, our visual merchandising team concentrate on everything that can be seen by the customer inside and outside a store, including displays, decorations, signs and even layout of store space.

Generally the visual merchandising is practiced in the retail industry for developing floor plans and three dimensional display in order to maximise the sales. We do our visual merchandising strategy which impacts the buying decision making process of the consumers by capturing the attention of them with excellent in-store design.

Any in-store design includes store layout, store visual design, point of purchase display, item display, assortment display, signage along with lightings and in-store atmosphere. This service also involves exterior displays of the store to entice the customers into the store.

We,  zeal visuals, are experienced in designing and creating everything which impacts a customer’s view from their entry to exit in the store which motivates them to make a purchase.